Matchbook: Indian Matchbox Labels
Author(s): Shahid Datawala
Sold in every road-side booth, matchboxes are part of daily life in India. Curious, hilarious and visually stunning, matchbox labels come in a staggering variety of designs. Inspired variations on successful labels are an accepted part of the matchbox world, deliciously turning the whole notion of branding upside down. Matchbook showcases over 500 quirky members of this extended family, from the personal collection of Mumbaibased designer Shahid Datawala. This new edition comes with a thought-provoking essay which locates matchboxes within the web of Indian commerce and popular culture.
Product Information
The Telegraph "Fascinating - bright, simple images that together give something of the flavour of India itself" The Statesman "[a] great collection of matchbox labels - a treat for collectors."
Shahid Datawala is a designer, photographer and obsessive collector of all manner of curios, and is well known in design circles in both India and Europe. He can often be spotted trawling the street markets of Indian cities where, among other things, he has managed to accumulate thousands of matchbox labels. He is the proud owner of a collection which is one of the most enviable in the country.
General Fields
- :
- : Tara Books
- : Tara Books
- : 0.34
- : September 2012
- : 160mm X 120mm X 20mm
- : India
- : January 2017
- : books
Special Fields
- : Shahid Datawala
- : Paperback
- : 1
- : English
- : 741.6940954
- : 196
- : colour illustrations