Author(s): Marty Wilson
In business, you can't afford to be boring. Dull vibes are the death knell for any brand, and if you're not memorable you'll be lost in the crowd. So what better way to stand out than by learning a bit of stand up? Whatever business you're in, if you're dealing with an audience it pays to get some laughs. Just look at some of the world's most successful people: Richard Branson has a cheeky wit; Sheryl Sandberg has an engaging charisma; and Barack Obama wooed the world with his finely crafted comic timing. It's no secret that humour can be a shortcut to rapport, and science tells us that laughter creates connections that are deeper and stronger than the 'thinky' part of our brains. But the best news is that being funny is a learnable skill. In MORE FUNNY, MORE MONEY award-winning comedian and TED Speaker Marty Wilson shares his tips and tricks for 'funnying up' business and improving your presentation skills using humour. He'll show you how good comic timing can help you nab the dream job, increase your ability to persuade and improve your problem-solving skills. Learn how to land the first laugh, incorporate puns, craft the perfect zinger and recover after a joke falls flat. Entertaining, outrageous and enlightening, this book proves that 'business' doesn't equal 'boring.'