Author(s): William Poundstone
Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the 'same'?
William Poundstone is the author of more than ten non-fiction books, including Fortune's Formula: the untold story of the scientific betting system that beat the casinos and Wall Street, which was the Amazon Editors' Pick for #1 non-fiction book of 2005, and Gaming the Vote: why elections aren't fair (and what we can do about it). Poundstone has written for The New York Times book review and op-ed pages, The Village Voice, Esquire, Harpers, The Believer, The Economist, and Harvard Business Review. He has appeared on the Today Show, David Letterman, CBS Morning News, Larry King, and hundreds of radio talk-shows throughout the world.