Author(s): Rachael Bermingham

Reference | REFERENCE

Rachael Bermingham international bestselling author of 4 Ingredients, Savvy and Read My Lips has compiled her vast experience in marketing, selling, promoting, publishing and distributing books into this easy to follow step-by-step guide on how authors can market, promote and ultimately BOOST BOOK SALES. 'How to Market Your Book' is a practical guide with loads of essential book industry information every author needs to know by someone who has achieved what very few authors do; selling millions of books around the globe! Rachael shares all her insider knowledge and walks the reader through hundreds of detailed strategies from the pre-launch of a book to well afterwards helping authors understand, prepare, implement and take advantage of each step to not only sell loads of books, but also grow a successful business beyond the book! How to Market Your Book is the much anticipated, and frequently requested book by new authors. Written by one of Australia's most successful authors, Rachael covers a lot of ground including; * Book branding * Book launch * Discovering the reading target market * Distribution * Marketing foundations and systems needed * Media releases * How, when and who to contact in the media * How to work with bookstores and book retailers * Online retailing and marketing * Social media marketing * Book events * Lending and foreign rights * Affiliate marketing * How to design a marketing plan