Author(s): BLATNER, DAWN


"The Flexitarian Diet" is the first book to describe what is potentially the next big diet and nutritional movement - 'flexitarianism'. The concept has grown so popular that "Bon Apetit" selected 'flexitarian' as a hot trend for 2010. A flexitarian diet is part-time vegetarianism but, as the name suggests, flexitarianism is also about flexibility! a healthy, guided, customizable, appetizing, and family-friendly flexibility. "The Flexitarian Diet" begins with a quiz examining three nutrition factors: food preferences and aversions; whether the reader's current diet is likely to cause shortfalls or overloads in particular nutrients; and, which food habits they most want to change. The answers point to best starting point for that reader. This way, readers make gradual, rational changes one meal, one food group at a time. Each section includes information about how to substitute flexitarian recipes for traditional favorites, tips on how to assure that family members are engaged in the process, suggestions for foods that are easy to incorporate in the average meal, and sneaky ways to hide healthy foods under fabulous taste! There are no strict rules or program guidelines.
Readers will learn how to incorporate FlexFoods into their current diet one at a time, and are given the freedom to move through the food categories at their own pace, which increases their chance for success. This is a 5-by-5 Program: 5 main FlexFood categories, 5-Ingredient Recipes, 5 types of Troubleshooter tips, 5 keys to Improve Your FlexLife, and a 5 Week Meal Plan.


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Dawn Jackson Blatner, RD, LD, is a national media spokesperson for the American Dietetic Association, and an internationally recognized speaker on nutrition topics. She has been quoted in dozens of articles that have appeared in USA Today, Wall Street Journal, Washington Post, Minneapolis Star-Tribune, Chicago Tribune, Chicago Sun-Times, Today's Chicago Woman, Chicago Magazine, Shape, Women's World, Fitness Magazine, Newsweek, Self, and Cooking Light. She has a regular Healthy Eating segment on Chicago's FOX News in the Morning television show, and guest-hosted the radio show Let's Talk Health Chicago. Additionally, Ms. Blatner has been a guest on many television and radio programs, both locally and nationally, including the Today Show, NPR, CNN, NBC Nightly News, Dateline, and Chicago Tonight. Ms. Blatner is also the main nutrition expert for She consulted on the Academy Award-nominated Super Size Me documentary, and currently appears in a national public service announcement promoting Registered Dietitians. Ms. Blatner has written health and wellness articles for national magazines, such as Fitness and Health, and has contributed to several books, including the American Medical Association Guide to Weight Management. She has a regular column in Obesity Management journal, a monthly Ask the Expert column for ALL YOU Magazine on line, and a featured blog on the FOX Chicago news Web page. She is a food and nutrition consultant for

General Fields

  • : 9780071745796
  • : MCG
  • : MCG
  • : May 2010
  • : 228mm X 152mm X 18mm
  • : United States
  • : books

Special Fields

  • : BC
  • : 1
  • : 613.25
  • : 304