Author(s): Peter Singer
Peter Singer, often described as the world's most influential living philosopher, presents a challenging new movement in the search for an ethical life, one that has emerged from his own work on some of the world's most pressing problems. Effective altruism involves doing the most good possible. It requires a rigorously unsentimental view of charitable giving, urging that a substantial proportion of our money or time, should be donated to the organisations that will do the most good with those resources, rather than to those that tug the heartstrings. Singer introduces us to an array of remarkable people who are restructuring their lives in accordance with these ideas, and shows how, paradoxically, effective altruism often leads to greater personal fulfilment.
* Extract to be sought in major magazine such as Good Weekend * Author interviews on television programs such as the Project and 7.30 * Author interviews in major broadsheet newspapers such as the Age and Sydney Morning Herald * Select radio interviews in Australia and New Zealand such as ABC Radio National's Late Night Live and Radio NZ's Saturday Morning with Kim Hill * Widespread review coverage in major broadsheet and tabloid newspapers such as the Australian, Herald Sun, Canberra Times, Weekend Herald etc * Large-scale print advertising campaign in literary, arts and current affairs publications such as ABR, Griffith Review, Monthly, Big Issue, Limelight (ABC) and on their associated websites * Outdoor concert-poster style campaign targeting university campuses in capital cities * Widespread online advertising campaign on news websites such as the Age, Sydney Morning Herald, Australian and Guardian * Author video to be available on Text's website, YouTube, the author's website and on bookseller sites * Social media campaign including targeted advertising on Facebook * Feature title in Text newsletters and website * Advertisements in bookseller newsletters and catalogues
'Peter Singer's status as a man of principles and towering intellect-a philosopher extraordinaire, if you will-is unrivalled in Australia.' Sydney Morning Herald 'Peter Singer is a public intellectual par excellence.' Monthly 'Peter Singer may be the most controversial philosopher alive; he is certainly among the most influential.' New Yorker
Peter Singer is Ira W. DeCamp Professor of Bioethics, Princeton University, and Laureate Professor, School of Historical and Philosophical Studies, University of Melbourne. He is the author of more than twenty books, including The Life You Can Save. Singer was born in Australia. He divides his time between New York City and Melbourne.